Creams & lotions: Used as an emulsifier in creams and lotions and imparts desired texture to creams.
Conditioners: It imparts thickness to conditioners
Hair Products: It is commonly used is hair care products such as styling pomades, clays and fibers.
It is also used as opacifying agent, foam boosting, and viscosity increasing agent. It is also used in anhydrous formulations.
Non-toxic to skin however it is advised avoiding any direct contact with eyes.